9 Magical Alice in Wonderland Places in London, Shops & Cafes

To this day, there is a handful of Alice in Wonderland places to visit in London.

Only a handful, though, as the world-famous story sees its characters feature in various afternoon teas, shops and limited-in-time immersive experiences.

Since we are all about magical worlds here, we already told you a while ago about the best Harry Potter locations in London, as well as magical things to do related to the wizarding world.

On another cuter, stranger note, Alice in Wonderland keeps tugging at our heartstrings – if you’re looking for new, unusual places to visit, keep reading!

9 Magical Alice in Wonderland Places in London, Shops & Cafes

I have included in this guide some of the most secret places in London, including a life-size maze, a few coffee shops and Alice in Wonderland afternoon teas.

However, since most of the Alice in Wonderland experiences are limited in time, some of the most famous, including Taj 51 and other high end afternoon tea spots, are now obsolete.

This is why I chose to include other hidden gems in London, such as the Crystal Palace Park Maze, or the incredible Glade room at Sketch London, in Mayfair.

Hopefully, you’ll find here all kinds of magical places to visit to make that inner child of yours happy!

Alice in Wonderland Cafes, Restaurants and Afternoon Tea in London

Best Alice in Wonderland Cafes and Afternoon Tea in London: Rabbit Hole Cafe, Holloway Road

The Rabbit Hole Cafe is currently the only Alice in Wonderland cafe in London, and unfortunately, very few people know about it.

It’s one of the best halal cafes to get a Full English breakfast or brunch with halal meat, and The Rabbit Hole Cafe also offers plenty of vegetarian and vegan options.

The highlight of this coffee shop slash restaurant located on Holloway Road, in the heart of North London, is the decor, which oscillates between rustic and Alice-themed.

Indeed, you’ll find a few clocks here and there, figurines of rabbits, and even the menu bears Alice in Wonderland names.

One of the best hidden gems in North London, The Rabbit Hole Cafe is the perfect spot to get a filling breakfast, brunch, all the way to early dinner.

And one of the only places, too, where you can still get lunch under £5 in London!

Read: The Best Hidden Gems in East London

Best Alice in Wonderland Cafes and Afternoon Tea in London: Mad Hatters Afternoon Tea

The Mad Hatters Afternoon Tea at the Sanderson, in the heart of the beautiful neighborhood of Fitzoriva, is the only remaining Alice-themed experience at the moment.

From immaculate plates to Mad Hatter-themed tea flavors, everything in this immersive experience will remind you of the Lewis Carroll character.

Finger sandwiches, chess-themed macarons, vials and Alice decor – what more could we wish for, really?

I know what – shopping on Oxford Street afterwards!

And if you feel like walking around a bit more to digest, there are some cute hidden gems in Soho and Carnaby Street that are worth a glance!

Read: The Best Harry Potter Things to Do in London

Best Alice in Wonderland Cafes and Afternoon Tea in London: Sketch London, Glade Room

When it comes to finding really maximalist restaurants in London, I’d say we can hardly do better than the Glade Room at Sketch London.

One of Mayfair’s prettiest restaurants, Sketch offers three rooms: a floral, ethereal blue room, a crisp pink room in which you can enjoy some of the city’s most delicious afternoon tea, and a neon pink room called The Parlour.

While Sketch is not affiliated to Alice in Wonderland in any way, it’s still one of the most magical places to visit in London on a romantic date.

You’ll find nearby loads of hidden gems in Mayfair, from the beautiful Mount Street Gardens to the free rooftop garden at Brown Hart Gardens – a really pretty place to keep the day going.

Read: The Best Hidden Gems in West London

Best Alice in Wonderland Cafes and Afternoon Tea in London: Lady Dinah’s Cat Emporium, Bethnal Green

One of the only cat cafes in London, Lady Dinah’s Cat Emporium is filled with kittens to pet while you’re enjoying breakfast or afternoon tea.

Lady Dinah’s clearly takes its inspiration from Alice’s cat’s name in the book, and the decor is both colorful, lively and authentic.

There are a few rules to observe when visiting any kind of cat, dog or pet cafe, the most important one being respectful of the animals’ well-being.

Popping by Lady Dinah’s makes for a great afternoon, and is one of my favorite things to do in Bethnal Green.

The neighborhood is so close to Brick Lane that you can then walk to see all the colorful street art in Brick Lane before, maybe, a delicious Vietnamese pho at Song Que Cafe for dinner?

Read: The Prettiest Floral Cafes in London

Alice in Wonderland Places and Things to Do in London

Best Alice in Wonderland Things to Do in London: Alice’s Adventures Underground, Waterloo

Alice’s Adventures Underground is currently one of the best Alice in Wonderland things to do in London, and is open several times during the year.

Located at Labyrinth in Waterloo, the immersive experience includes all sorts of arts, from circus to music, puppetry an storytelling.

During one hour and a half, you’ll be able to revisit Alice in Wonderland’s tale and really lose yourself in that utterly magical world.

And since you’re not too far from Waterloo, you have a few options afterwards:

• Having one of London’s best hot chocolates at Coffee Academy on Southbank
• Visiting some of the best hidden gems in London Bridge and Southwark
• Or popping by the Leake Street tunnel to unravel the secrets of colorful street art pieces

Read: The Prettiest Mews in London

Secret Things to Do in London: Gucci Cosmos Exhibition, The Strand (Until Dec. 31, 2023)

As the Gucci maison celebrates its 102th anniversary this year, a visit to the oh-so-magical Gucci Cosmos exhibit at the Strand proves very Alice-worthy.

Every single room of the exhibition offers another theme, other colors, other breathtaking collections.

While it’s not a properly Alice in Wonderland thing to do, it’s still one of the most interesting art collections to discover this year.

Bright red, sky blue, crisp white rooms – lose yourself between the countless pieces, from bags to dresses, from coats to blazers… and much more, until December 31, 2023.

Read: The Best British Shops in London

Most Magical Places in London: Crystal Palace Park Maze

One of South London’s best hidden gems, the Crystal Palace Park Maze is a must-see for anyone looking to blend nature with magic.

The Crystal Palace is already one gem of architecture, but another one of its probably most famous features is the collection of life-size dinosaurs, impressive and beautiful.

You won’t find many mazes and labyrinths in London, but the Crystal Palace Park Maze is a great spot to visit with kids, if you’re on a budget, with your other half or your friends.

And yes, while it’s not a proper Alice in Wonderland place to visit (most of them are located in Guildford, UK), it’s still magical enough that lovers of the story will enjoy their time there.

Read: The Best Free Rooftops in London

Alice in Wonderland Shops in London

Alice in Wonderland Shops in London: Alice Through the Looking Glass, Cecil Court

Now, for the only real Alice in Wonderland shop in London, pop by Alice Through the Looking Glass on Cecil Court, a few minutes’ walk from vibrant Leicester Square.

Cecil Court is still one of the most secret passageways in London, filled with bookshops, esoteric shops, and provides beautiful angles for photos.

Alice through The Looking Glass is the only one of these shops filled with Alice in Wonderland memorabilia, books, artwork, stationery and even rare editions of the books.

If you’re interested in learning more about the Lewis Carroll-created story, there’s a museum inside the shop in which you can learn more, see more, feel more – even a white pet rabbit!

Read: The Prettiest Restaurants with Statues in London

Most Colorful Places in London: Cyberdog, Camden

Cyberdog Camden is probably one of the most unique shops in London; the Alice goes raving theme is ultra-colorful, enticing, with collections that make you want to take out your card instantly.

Some of the clothes bear transparent hearts, others have multicolor paint splatters on the front, and you’ll find endless accessories there.

It’s safe to say that Cyberdog, located a stone’s throw away from the Amy Winehouse statue, is one of the most neon places in London.

Three floors of shopping possibilities, surrounded by incredible deep house and techno music? Yes, please.

And if you’re ever looking for neon makeup in London, Cyberdog has a few brands available with neon eyeliner, neon nail polish, and much more!

Read: The Best Makeup Stores in London

9 Magical Alice in Wonderland Places in London, Shops & Cafes

There you have them, all the most magical Alice in Wonderland places to visit in London, from afternoon tea to gardens, shops and more!

Alice in Wonderland experiences change greatly according to the years; as I told you at the beginning, most of the places who used to offer an Alice in Wonderland afternoon tea have now sailed to other couture or magical themes.

In any case, you’ll hopefully have found here a myriad of hidden gems to pop by to really enjoy your trip to London!

Until next time!

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