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12 Best Barry M Products For Those Drugstore Makeup Cravings

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The Barry M products, and drugstore makeup brands you can easily find in London, are a big reason why I moved to the UK in the first place.

On my first school trip to London ever about 15 years ago, I discovered London’s makeup stores, and two of the most popular, Boots and Superdrug, had a bit impact on me as a person and later as a makeup artist.

If you’re living in London on a budget, you’ll want to know about the Barry M lip liners, the Gelly Hi Shine nail paints, the waterproof eyeliners…

Whether you’re after a good drugstore lip liner dupe for MAC Soar or just new nail polishes to treat yourself to, these are all the best Barry M products ever!

12 Best Barry M Products For Those Drugstore Makeup Cravings

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I have had all the Barry M products I’ll be mentioning in this guide at one point or another, and some of them, I’ve bought over and over again.

Back when I was still a makeup artist and doing photoshoots on the daily, I always carried around a couple of Barry M lip liners as well as the neon eyeliners, which are simply incredible.

Barry M is easily one of the best makeup brands at Superdrug and Boots, and one whose stand I always pop by whenever I’m in London.

FYI, if you live in Europe or the USA, Prettylittlething and Lookfantastic both carry the full range of Barry M products at roughly the same prices you’d find them in the UK.

Best Barry M Products for Eyes: Bold Waterproof Eyeliner

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UK RRP £4.99

What Barry M says:

These luxurious bold waterproof eyeliners apply smooth and precise, while being waterproof and long-lasting. Available in selected bold shades for endless creative eye looks.

I used to own almost the complete range of Bold Waterproof Eyeliners when I was living in London, and these are some of the cheapest drugstore eyeliners you could find.

At £4.99 apiece, these are completely waterproof, offer a not-too-soft, incredibly pigmented line and really wearable colors.

In the Hi Vis Eyeliner range, which I’ll talk about further below, is where you’ll find brighter shades, like a bright green, a pink or a cobalt blue eyeliner.

In the Bold Waterproof Eyeliner range, you’ll find your usual black eyeliner, along with brown, purple, white, rose gold and burgundy eyeliners all cruelty-free and vegan.

Read: The Best MAC Products

Shop Barry M Bold Waterproof Eyeliner

Best Barry M Products for Eyes: Dazzle Dust

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UK RRP £4.59

What Barry M says:

A spectacular collection of loose, highly pearlised powder available in a profusion of colours to enhance your eyes, cheeks or lips. Each little pot contains multiple facets of intensive reflective colour that glides on smoothly adding sparkle and sheen.

For whoever loves loose eyeshadow and duochrome eyeshadows, you might want to take a look at the Dazzle Dust range.

A few years ago, there were dozens of Dazzle Dust colors, including a dupe for MAC Blue Brown, but they seemingly have been discontinued except a few more neutral shades.

Rose gold, copper, duochrome gold purple, champagne gold – these are the Dazzle Dust shades still available today.

However, if you pop by budget shops like B&M or Poundland, you might still be able to get your hands on the discontinued Dazzle Dusts, which were all breathtaking.

Read: The Best Kiko Milano Products

Shop Barry M Dazzle Dust

Best Barry M Products for Eyes: Nude & Neutral Rich Eyeshadow Palette

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UK RRP £7.99

What Barry M says:

Enhance and mesmerise with our Nude & Neutral Eyeshadow Palettes. Each palette features 9 versatile and wearable highly-pigmented matte and shimmer shades, perfectly compatible with every skin tone and eye colour. Choose from Subtle or Rich, each boasting complimentary shades to suit your complexion. 

I have the Nude & Neutral Rich eyeshadow palette; this is officially my first Barry M palette.

From yellow eyeshadows to rainbow palettes, Barry M is an expert brand when it comes to super-pigmented colors.

The Nude & Neutral range offers two palettes, the Rich palette along with a lighter color story, but this one here is exceptional.

You’ve got a proper gold eyeshadow in there, along with beautiful neutral mattes and a gorgeous copper.

What makes me think this is one of the best Barry M products ever is the fact that whether you have fair skin or dark skin, the Nude & Neutral Rich palette will suit you.

On the lips, to match these burgundy and brown eyeshadows, you could go with:

Read: The Best Eyeshadow Palettes for Blue Eyes

Shop Barry M Nude & Neutral Rich

Best Barry M Products for Eyes: Hi Vis Eyeliner

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UK RRP £4.99

What Barry M says:

Amp up your eye looks with our Hi Vis Waterproof Eyeliners. The long-lasting formula glides seamlessly onto eyes for a unique splash of colour. Choose from a range of bold, bright shades to use alone or mix and match for the ultimate neon eye look.

When the Hi Vis Waterproof eyeliners were first released, I got my hands on all of them, which used to be 6 before the coral eyeliner was introduced.

If you’re looking for absolutely amazing neon makeup, the Hi Vis range is filled is loose pigments, neon nail polish, neon water activated eyeliners and liquid eyeliners.

Again, you have a completely vegan and cruelty-free formula, and everything about the Hi Vis Eyeliners is to be praised, from the intense pigmentation to the perfectly waterproof feature.

Read: The Best Juvia’s Place Eyeshadow Palettes

Best Barry M Products for Eyes: That’s How I Roll – Waterproof Mascara

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UK RRP £5.99

What Barry M says:

Create fabulously curled lashes with our That’s How I Roll Mascara. With a specially designed wand that works to gently lift and roll lashes upwards and outwards for ultimate volume, available in Black or Black Waterproof.

It’s very hard for me to find a great waterproof mascara – my eyes are slightly slanted, which means using a regular mascara inexorably leads to stained eyelids.

The That’s How I Roll is available with a waterproof and regular formula, cruelty-free and vegan, and with a RRP of £5.99, it’s one of the best Barry M products you could get for everyday looks.

The brand has other mascaras, but the want of That’s How I Roll is made of plastic and utterly precise when it comes to de-clumping your eyelashes.

Read: Barry M Rose, Toast & Russet Lip Liner Swatches

Shop Barry M That’s How I Roll

Best Barry M Products for Lips: Lip Oil in Coco Loco

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UK RRP £4.99

What Barry M says:

For a glossy, nourished lip, Coco Loco Lip Oil is a clear lip oil and provides ultimate hydration. With a fresh, long-lasting coconut scent and Camellia Oil for a non-sticky finish. 

I’m starting to love lip oils ever more, and one of the Barry M products that actually birthed this love is the Coco Loco Lip Oil.

Barry M offers various lip oils and lip glaze products that are all very hydrating; I tried most of the shades and stand by what I initially thought: the nude lip oils are the prettiest.

However, nothing beats a clear lipgloss in my opinion, and that’s exactly what the Coco Loco Lip Oil provides.

It is incredibly nourishing without feeling heavy nor sticky, and perfect to wear on top of the Toast or Russet lip liners for everyday looks.

If you tend to have chapped lips easily, try the Brazilian Kiss lip butter before the Coco Loco Lip Oil – this is a perfect combo to care for your lips.

Read: Barry M Lip Liner Dupes for MAC Soar, Half Red and Whirl

Shop Barry M Lip Oil

Best Barry M Products for Lips: Rose Lip Liner

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UK RRP £3.49

What Barry M says:

Create a perfectly defined pout with our Lip Liners, available in a range of flattering shades to complement every skin tone. Use alongside our Velvet or Satin Lip Paints for a luxurious result, or underneath our That’s Swell! Lip Plumpers for an enviable glossy lip. Our Lip Liners have a creamy, non-tugging formula that lasts.

I cannot stop myself for raving about the Barry M lip liners, once more – at only £3.49, these are some of the best MAC dupes you can find on the market today.

Those looking for a MAC Half Red lip liner dupe will find one in this range.

Those after a dupe for MAC Whirl will also find what they’re looking for, and on and on it goes.

When it comes to the Barry M Rose lip liner, MAC Cosmetics lovers will love to know that it is an almost exact dupe for MAC Soar.

The Barry M lip liners are not that soft, not that dry either, but do tend to dry down pretty well on the lips during the day.

That’s why I’d recommend wearing a good lip primer underneath.

For instance, the 3ina Lip Primer, also available at Superdrug, is one of the best lip primers I’ve ever used, and one I keep buying.

Then, some clear lipgloss on top always gives off very confident vibes.

Read: Sol de Janeiro Cheirosa 62 Body Mist Review

Shop Barry M Rose Lip Liner

Best Barry M Products for Lips: That’s Swell Lip Plumper

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UK RRP £4.99

What Barry M says:

Apply onto bare lips with the doe-foot applicator, or layer over your favourite Lip Liner or Lip Paint for a glossy finish. Use daily for best results and an always perfect pout.

The That’s Swell XXL Extreme Lip Plumper is another amazing product to get if you’d like to find an alternative for the famous Too Faced Injection range.

In the formula have been blended ginger root extract and sichuan pepper which help us get pouty lips in a matter of seconds.

I am not myself a great fan of lip-plumping products, and much prefer the effect that the Lip Oil and Lip Glaze have on my lips, but in my experience, the That’s Swell lip plumpers work quite well for such a low price.

You have several shades in this range; from transparent lipgloss to neutral brown, pinkish mauve, coral and more, so if you’re looking for a new lipgloss with an oomph, that’s the range for you.

Read: MAC All Fired Up, Flat Out Fabulous & Spice Lipglass Swatches

Best Barry M Products for Face: Fresh Face Perfecting Concealer

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UK RRP £4.99

What Barry M says:

Disguise imperfections with our Fresh Face Perfecting Concealer. Formulated with hydrating Hyaluronic Acid, the lightweight formula glides effortlessly onto skin, for a fresh, flawless complexion. Use to conceal, contour and enhance your skin with the long lasting, weightless formula, available in 20 shades for a seamless, natural finish. 

There’s not one thing that Barry M doesn’t know how to do – and what if I told you that you’re bound to find your perfect concealer shade in the Fresh Face Perfecting Concealer?

Although I am used to the MAC concealers and foundations, I used to have a good few drugstore concealers in my makeup artist kit as well.

These included the amazing LA Girl Pro Conceal concealers, of which I had every shade, and which have a very covering, yet comfortable formula.

If you like for your concealer to feel light on your skin, try the Barry M Fresh Face Perfecting Concealer.

In the range, there are 20 shades that can match any skin tone, from really pale with cool undertones to really dark skin.

A great range to try if you tend to have dry under eyes, as the Fresh Face collection is filled with hydrating products!

Read: The Best British Shops in London

Best Barry M Products for Face: Fresh Face Setting Spray

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UK RRP £5.99

What Barry M says:

Keep makeup in place all day with our Fresh Face Setting Sprays, infused with skin-loving ingredients for a healthy finish. Choose from Dewy, Matte or Fixation for a finish that’s perfect for you.

The Barry M Fresh Face range offers a myriad of foundations and concealers as well as priming and setting sprays – and the Fixation Setting Spray is probably one of the best drugstore setting sprays ever.

Barry M offers three different setting sprays:

Dewy contains Cucumber Extract and Snow Mushroom for a hydrating dewy finish. 
Matte contains Sugar Kelp Extract and Niacinamide for a mattifying finish.
Fixation contains Aronia Berry and Vitamin C and locks makeup in all night long.

If you feel like the MAC Fix+ or the Urban Decay All Nighter setting sprays are a bit above your budget, the Barry M one is an amazing alternative – especially at that price!

Read: MAC See Sheer vs On Hold vs Business Casual Lipstick Swatches

Best Barry M Products for Nails: Nail and Cuticle Oil

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UK RRP £7.99

Nail care is not something I’ve written about much, but I can’t live without a good cuticle oil.

One of my favorites is the Konad Cuticle Oil, which is hard to get in makeup stores, and the Barry M Nail & Cuticle Oil is another great pick for perfectly nourished nails.

In the ingredients list, we can find Rose Hip Oil, Almond Oil and Vitamin E, and the Nail & Cuticle Oil is also a completely vegan and cruelty free product.

If you happen to get a few of the Gelly Hi Shine nail polishes, make sure you try the cuticle oil as well, as it’s a game changer.

Read: The Best W7 Nail Polish Colors

Shop Barry M Nail & Cuticle Oil

Best Barry M Products for Nails: Gelly Hi Shine Nail Paint Range

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UK RRP £3.99

If you were to ask me about my favorite drugstore nail polish brands, the first ones would be Essie and Barry M.

There’s something really similar between the Barry M Gelly Hi Shine Nail Paint range and the classic Essie nail polishes, something I can’t really pinpoint, but the quality feels like they’re made in the same factories.

One of the best Barry M products ever created, the Gelly Hi Shine nail polish offers a plumping, almost gel-like texture and incredible wear time.

I have lost track of the number of Barry M nail polishes I have had over the years.

Yet, one I’ve bought recently and have worn over and over again is the Gelly Hi Shine Nail Paint in Honeysuckle, a perfect nude shade for fair skin up to medium skin.

Another range you should look out for is the Diamond Luxe nail polish range; I currently have two shades and they are must-haves for shimmery slash sparkly nail polish!

Read: The Best Green Eyeshadow Palettes

12 Best Barry M Products For Those Drugstore Makeup Cravings

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There you have them, all the must have Barry M products, from the Gelly Hi Shine nail polishes to the incredible neon eyeliners!

Hopefully, if you’re about to travel to London and discover the Barry M brand for the first time, you now know exactly which products to try first!

And if you’re interested in knowing more about outstanding makeup brands you can find in the UK, I would definitely tell you to look out for:

Until next time!

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Sam is a certified fashion makeup artist, a freelance writer, a blogger and a digital nomad. Since 2019, she roams around the world, from London to Rome and shares her knowledge about makeup, scented candles, travel, blogging and the digital nomad lifestyle.