How To Use Pinterest Keywords For Blogging: 6 Easy Tips

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Can you really learn how to use Pinterest for blogging, and actually drive traffic to your blog? Heck, yes. If you’re dreaming of the digital nomad lifestyle, want to switch up your life, or are a student studying abroad and willing to understand how blogging on Pinterest works, you’re going to be happy you’ve landed on The Working Line today.

For years, I felt completely overwhelmed every time I heard or read about Pinterest strategies for bloggers. It just didn’t make sense to me that you could be able to figure out how to make money on Pinterest.

I didn’t even know that by using the right keywords for Pinterest, you could actually drive people to your account – thus driving more traffic to your blog. And make more money online, allowing you to transform your blog into a full-time income.

I’ve always relied very heavily on Google and SEO for Google to get my blogs found. Whether it was for my first beauty blog, my travel blog (that I have since then sold to build The Working Line), or this blog you’re reading today, I have always left aside (read: procrastinated) Pinterest keywords and how to use Pinterest for blogging.

Heavy mistake.

Introduction: How To Use Pinterest For Blogging To Grow Your Blog

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Although I am not the biggest blogger out there, I want to teach you today how I have come to know – and apply – Pinterest strategies for bloggers. From Pinterest keywords to traffic tips for bloggers, I will share with you the tips and tricks I have discovered that can help you make money. This is whether you want to invest in a Pinterest blogging course or not.

Before we get started, I just want to put out a little disclaimer: you can find lots of articles on how to make money on Pinterest with and without a blog. However, since Pinterest is a search engine mixed with a tad of social media, you’d better treat it as such from the get-go.

The tips you will find in this Pinterest strategy for bloggers article are to be used consistently. You will definitely not achieve overnight success – unless you are lucky (and have worked enough) to have some pins going viral. These are Pinterest traffic tips for bloggers that I also apply day in, day out, but please remember that it takes time.

Read: How To Combine Freelancer Productivity and Life in a Hostel

Everything takes time and requires patience when you want it to succeed. I will assume that you’re looking into blogging on Pinterest to drive traffic to your blog. Well, like Google, Bing, Yahoo, or any other type of search engine, Pinterest takes time. It needs to see you’re consistent, actually using Pinterest keywords and being a fresh, new addition to the platform that brings people on consistently.

In this post, I will talk about Pinterest keywords and a few design and logistic tips to apply so you can get more traffic on your blog, potentially helping you make money on Pinterest faster.

How to find Pinterest Keywords?

It’s pretty easy, really, to run a Pinterest keyword search. Type in a few different keywords related to the blog post you want to write. In this case, I am looking for keywords for Pinterest related to ‘travel’. You will see in the dropdown list all the keywords most searched by Pinterest users.

So, how do you couple the keywords you’ve found with your blog post to drive traffic to your blog? You use them absolutely everywhere. First of all, when writing your blog post – and to drive Pinterest traffic to your blog, you’re going to want to use those exact keywords found on Pinterest in your article.

Using Pinterest Keywords in Your Blog Posts To Drive Traffic

Not the Google ones only. That was the biggest mistake I made when starting out, and even though I had thousands of pageviews every month on my travel blog, I had close to none from Pinterest.

Why?

Because I was feeding Google what it wanted, and completely left aside blogging on Pinterest. I forgot about the Pinterest keywords that are so vital to a successful account!

So, the first tip is to implement Pinterest keywords in your post to drive traffic to your blog. You can of course narrow down your keyword search, and it is always better to have a few different keywords all closely related in your blog post, creating a more important impact for your article once it’s out in the open.

I will later on write a series of blogging tips articles to have even more success as a blogger, with a broken down structure, headings, and metadata. For now, make sure to use Pinterest keywords as much as possible, without stuffing your blog posts so much that it plays against you.

How To Make Money on Pinterest: Structure Your Business Account With Pinterest Keywords

Choosing the right Pinterest keywords is not enough to drive traffic for bloggers. Just like simply sprinkling keywords in a blog post isn’t enough to have it rank nicely and fast on Google and other search engines, a whole structure is demanded if you want to find out how to many money on Pinterest with your blog.

Pinterest Traffic Tips For Bloggers: Create a Business Account

You’re going to need to structure your whole account, starting by recreating a full Business account. Why a new business account, when you already have a Pinterest account that has quite a few followers? Because you’re already ranked as a ‘content consumer’, not a ‘content creator’.

And what you want to rank for, so you can make money on Pinterest with your blog in 2022, is the creator part of this search engine. Once you’ve created your Pinterest business account, you’re going to need to create a few boards using the Pinterest keywords you’ve found in the dropdown list.

You can also observe how other bloggers with many monthly impressions do, what kind of keywords they use, and how their accounts are structured.

Pinterest Traffic Tips For Bloggers: Create Boards With Pinterest Keywords

Create your boards in a niche, for starters.

It’s the same thing as Google since Pinterest is a search engine – you won’t rank fast and high if your content is scattered across many topics. At least, that’s my easy blogging Pinterest strategy to drive traffic to a blog.

Create boards with relevant keywords, add keywords in the board description as well, and pin a few dozens of pins relevant to the Pinterest keywords you’ve found. Pretty easy, although time-consuming. The thing is, it’s not all about keywords for Pinterest. It’s about being structured, and if you need to niche down (for instance, adding Japan Travel and China Travel in a bigger Asia Travel board), create a section for those niches.

However, do not create so many boards/sections that you won’t be able to keep up with them. It’s easy to get lost in many Pinterest boards, and you need to feed them consistently. I usually pin between 50-150 pins every day, with only a handful being my own.

How To Use Pinterest For Blogging: Design Beautiful Pins

Pinterest strategies for bloggers might rely heavily on finding the right keywords for Pinterest. But there’s something you shouldn’t overlook: Pinterest is a visual search engine. That’s what makes its strength, really, but it also means you need to be especially careful with the pins you use.

I will, later on, write a more detailed article about designing Pinterest pins for bloggers that actually get clicks. For now, keep this in mind: you need to couple your Pinterest keywords search with attractive pins if you want to drive traffic to your blog and make money on Pinterest.

Pinterest For Bloggers: Design Beautiful Pinterest Pins

Keep a structured pin design using Canva or PicMonkey, and alternate between your different pins. Keep the same colors and fonts, so you build your brand. It will help greatly to think properly about the color palette and fonts you want to be using for years to come to become a successful blogger.

Use attractive pictures – if you can take the pictures yourself, that is even better as Pinterest has a visual recognition tool that shows duplicate pictures.

Don’t forget that both Pinterest and humans will see your pins, so you need to please both. So, if you can take your own beautiful pictures, it’s even better as it shows Pinterest that you actually bring fresh content to the platform.

In terms of font, you need to use fonts on your Pinterest pins that people can see while scrolling on their cellphone. More than 80% of Pinterest users actually use Pinterest to look for ideas and inspiration from their phones – not their laptops. Use big letters and catchy headlines with the exact Pinterest keywords that will make people want to click on your pins.

How To Use Pinterest For Blogging: Pin Consistently

There is no secret to success: either have pins going viral, or build up over time. Since you can’t really know if and when a pin is going to go viral, you’re going to want to work day after day on your Pinterest account.

Of course, by following closely the Pinterest strategies for bloggers I’m sharing in this post, you will see that as time passes, you will drive more traffic to your blog.

The easy (but long) way is to pin consistently. Just like Google, Bing, Yahoo, or even Instagram, Pinterest wants fresh, educative, helpful, and inspiring content that is relevant. And you want to be relevant. You will need to take into consideration the user intent and make sure that the blog post they’re finding after clicking on your pin actually delivers the content they’re looking for.

When you pin your own pins, do so with keywords for Pinterest in mind. When you repin other people’s pins, make sure that their boards, description keywords and on-pin Pinterest keywords all align with the board you repin to. That way, your board – and your account – both become stronger over time.

Drive Traffic Using Pinterest Keywords and Share Other People’s Pins

Pinning fresh, new pins, of course, needs to be done consistently if you want to see results and make money on Pinterest by driving more traffic to your blog.

Again, it will not happen overnight, but Pinterest for bloggers is still a surefire way to earn money in 2022. It is definitely worth it to put the time in, as all the work you’re doing today will bear its fruits in the future.

However, when starting out, I would definitely recommend spending time sharing other people’s pins first. Why? Because they are more established, and obviously have already started gaining traction and blog traffic a long time ago.

Pin your own pins only once you’ve started gaining traffic to your own Pinterest account by sharing more established pins. People will already acknowledge you as an account that talks about travel, food, or side hustles, and it will be easier to rank later with your own pins – using, as always, the Pinterest keywords you’ll have found in the dropdown list.

How To Use Pinterest For Blogging: Join Collaborative Pinterest Boards

Pinterest looks at both your personal boards and collaborative boards to know how to rank your pins. This goes back to structuring your Pinterest board carefully, with thoughtful Pinterest keywords that people actually look for. It also goes back to the user intent.

Ask yourself this question: ‘What do I really want to rank for?’.

Although there are lots of Pinterest strategies and traffic tips for bloggers going around, I believe that starting out as a niche is the smartest thing to do. Why? Because it’s easier to rank for Pinterest keywords in niches that not everyone uses (that is what I did when I ranked my first travel blog for ‘halal restaurants’ on Pinterest).

If you want to diversify, pick niches that people actually look for: travel, lifestyle, everyday hacks… Some niches are more successful on Pinterest than others, simply because they are what people know Pinterest for. Tips to save money. Blogging and side hustles. Travel. How can you help people when they’re using their Pinterest keywords?

Take some time to answer that question, and you will know what to write about. The thing is, with blogging as a business, you’re not only writing about what you want. You have to know what people are looking for constantly (except when it comes to evergreen content) and align with what people want. Offer and demand, whether we’re talking about Google or Pinterest keywords.

How To Use Pinterest For Blogging: Learn From Successful Bloggers

Nowadays, a lot of successful bloggers claim they have been able to drive traffic to their blog thanks to Pinterest, and offer their own Pinterest blogging course. I have personally used a few courses, but I have also learned lots from observing how successful bloggers use Pinterest strategies.

Of course, unless you have a pin going viral, you will not gain overnight traction big enough to make a full-time income with your blog using Pinterest traffic tips. However, they all pay close attention to a carefully structured Business account and learn from their Pinterest insights to know what blogging strategies work better to drive traffic to their blog.

Below, you will find a few of my favorite travel and digital nomad bloggers who have had incredible success using smart Pinterest strategies. I definitely recommend you check out both their blogs and Pinterest accounts to know what you could improve on your own blog to drive traffic and more revenue:

I Like To Dabble for everything side hustle and passive income,
Solo Sophie for everything travel,
America my Beautiful for everything related to USA travel,
We are Travel Girls, for everything related to female travel,
Easy Blog Emily, for blogging tips

The number of followers on Pinterest could be a token of how valuable such and such blogger’s content is. Yet, in my opinion, it is more important to focus on the Pinterest keywords research than focusing on gaining followers that might not interact with your content regularly.

How To Use Pinterest For Blogging: Pinterest Keywords & Tips

There you have them, my Pinterest traffic tips for bloggers just starting out on the platform. If you want to invest in a Pinterest blogging course, it is always an option. I have lost count of all the blogging, writing, and Pinterest courses I have taken over the years, to be honest. But if you want to get started and learn how to use Pinterest for blogging, then those tips are an easy way to see how to do Pinterest keyword research and start ranking as soon as possible.

It does take time, though. Rome was not built in one day. Like any social media and search engine, the Pinterest algorithm changes often to keep offering fresh content to Pinterest users.

However, by following the Pinterest strategies for bloggers and Pinterest keywords tips I have mentioned in this blog post, you already increase your chances to have your pins seen by Pinterest and shown to the platform’s users and make money with Pinterest and your blog.

Until next time!