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London Shopping Guide: 8 Stores to Buy Perfume in London

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A collection of the best shops to buy fragrance and perfume in London – from high-end perfume brands to body mists and budget fragrance!

I have to admit to being a hoarder – I collect scented candles from TK Maxx, I collect the Barry M nail polishes, and as any rightful French woman, I collect perfumes and body mists.

I have bought new perfume in London more times than I can recall, and always make it a point to try out new brands, like I have recently done with the Artiscent Atelier perfumes from Superdrug.

Whether you’re looking for body mists to get from said Superdrug or Boots on a budget or for luxury perfume brands from self-standing stores, this guide will help you find all the shops you need to visit!

London Shopping Guide: 8 Stores to Buy Perfume in London

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In this guide, I will share a few of the best British perfume brands, but beyond that, I also wanted to share shops you wouldn’t necessarily think of visiting to get a new fragrance.

This includes Santa Maria Novella, who sells Cinquanta, one of my current favorite perfumes, as well as Penhaligons, or Glossier with their skin-adapting perfumes.

Whether you’re visiting London with a great budget to spend on amazing souvenirs or living here and looking to treat yourself, these are all the shops in Central London to pop by for fragrance!

Best Perfume Shops in London: Santa Maria Novella, Piccadilly

First up, Santa Maria Novella – it’s one of my favorite, and one of the most unique shops in London in that it is set up like an old apothecary… Which it is, in a way.

Located on one of the most visited shopping streets in London, Piccadilly, Santa Maria Novella and its vintage decor brings contrast to the neighboring shops, but be not mistaken: it’s just as sophisticated, if not more.

Originating from Florence, Italy, Santa Maria Novella was established in 1221, making it one of the oldest perfume brands in the world.

Funny fact, the brand was founded by Dominican friars, and to this day, sells fragrance that has been worn by royalty (Acqua di Santa Maria Novella, for instance, was created for Catherine de Medici in 1533, and still sold to this day), in addition to newer perfumes created in more recent years.

Those in search of luxury shops in London should definitely pop by – one of my most recent perfume acquisitions is, as mentioned earlier, Cinquanta, and a powerful yet ultra-sophisticated fragrance.

Read: The Best Vintage Shops in London

Where to Buy Perfume in London: Fortnum & Mason, Piccadilly

Fortnum & Mason is another spot I visit quite regularly when I’m looking to buy a new perfume in London – you will find in this department store, more luxury perfume brands than you can imagine.

This goes from Penhaligons to Nobile 1942 (La Danza delle Libellule is one of my favorite perfumes from this brand), with more famous brands like Creed.

Of course, when shopping at Fortnum & Mason, chances are you’ll want to check out the other departments, and if I may, treat yourself to some macarons on the ground floor – they’re colorful, tasty, and simply some of the best macarons in London.

Read: The Best Shops in Camden Town

Best Perfume Shops in London: Penhaligons, Regent Street and Covent Garden

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While the picture I have used for Penhaligons, I shot inside Fortnum & Mason (since that’s where I purchased my last Penhaligons fragrance), my two favorite branches to visit are the one on Regent Street, and the one on Covent Garden Piazza.

Penhaligons has been a synonym of ‘having made it’ in my mind for a few years now, ever since I treated myself to the As-Sawira perfume, now discontinued.

I currently own the Penhaligons Babylon and Empressa perfumes, and have my eyes on a couple of scents from the gorgeous Portraits collection.

There is simply no better British perfume brand than Penhaligons, and if you’re looking to get a really nice perfume in London, pop by the shop on Regent Street for a completely posh experience.

Read: The Best Shops on Oxford Street

Best Perfume Shops in London: Glossier, Covent Garden

If you find yourself shopping in Covent Garden, I would recommend you visit the Glossier store – granted, there’s often a queue of people waiting to shop for their trendy makeup products, but their signature perfume is worth waiting for.

Soberly named ‘You’, the Glossier perfume is a solid perfume, completely vegan and cruelty-free, with a fun twist: since it’s ‘mainly made up of base notes’, the perfume adapts to our skin and gives off a different scent according to each person.

As opposed to other luxury shops I have mentioned to get a new perfume in London, the Glossier You perfume only retails for about 30 pounds for 3g, and is very long lasting with its notes of musk, pink pepper, ambrox, ambrette and iris root.

Read: The Best Budget Shops in London

Where to Buy Perfume in London: Liberty of London

Liberty of London, with its typical fabrics, luxury candles and food souvenirs to bring back home, is another place you have to visit when going shopping in London.

In addition to awesome high-end makeup brands, you will find at Liberty of London many different perfume brands, including some you might never have seen before, as was my case:

  • Escentric Molecules
  • Bibbi
  • Liberty Lbty Fragrance, which you can only find in the department store
  • Along with niche perfume brands, such as Frédéric Malle, and a favorite of mine, D.S. & Durga

If you are into sophisticated fragrances, Diptyque and Le Labo are also available at Liberty of London, but I would recommend checking out the niche brands, as they are otherwise sometimes difficult to find in London.

Read: The Best Secondhand Bookshops in London

Best Perfume Shops in London: Harrods, Knightsbridge

The Harrods department store and its Egyptian Hall might be already perfect to check out if you only want to go window shopping; indeed, this is one of the most aesthetic buildings in London!

But, when it comes to perfumery, Harrods is another place to visit absolutely for high-end brands:

  • Penhaligons, for instance, has one perfume, called Mr Harrods, that is only sold there
  • Parfums de Marly, Ex Nihilo, and other Maison Crivelli perfumes are also available there

There are two brands at Harrods in particular, however, that I am in love with:

  • Initio, a luxurious and mysterious brand whose perfumes can also be found at Selfridges on Oxford Street
  • And Pantheon, an Italian perfume brand whose best fragrance is, in my opinion, Trastevere

Read: The Best Candle Shops in London

Where to Buy Perfume in London: Superdrug, Marble Arch and The Strand

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Superdrug on Marble Arch is one of the many places you can get perfume in London around Oxford Street.

Indeed, all the way down to Tottenham Court Road, you will find places like Rituals, Arabian Oud shops and other spots for discounted fragrance like The Fragrance Shop.

Superdrug often has deals on perfumes from brands like Paco Rabanne or Valentino, and if you’re visiting London on a budget, I would tell you to stop by the body mist aisle.

A few of my favorite fragrance brands at Superdrug for playful scents include:

  • So…?, which offers anything from vanilla to floral scents, and even body mists that smell like pastries
  • Impulse, which also sells really affordable body sprays, not too long lasting for most, but great to have in your bag for touch ups during the summer (Tropical Beach & Espresso is one I used for a long time!)
  • And the best body mist brand of all at Superdrug, Hawaiian Tropic

There’s nothing to dislike about Hawaiian Tropic body mists in my opinion – my first ones were Golden Paradise and Wild Escape, and some of the only fragrances I’ve used up, ever.

Read: The Best Cheap Clothing Shops in London

Best Perfume Shops in London: Boots, Piccadilly

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To get anything from high-end to cheap perfume in London, Boots, like Superdrug, is a place I love to visit – the one in the picture is located on Piccadilly Circus, and offers a huge selection of fragrances.

The closest store I could compare Boots to is Sephora (and Sephora is now available in various shopping centers in London), with perfume brands such as Burberry, Azzaro, Chanel, Viktor & Rolf, Prada…

Along with body mists that, again, can only be purchased in the UK, such as So…?, Skinnydip, Impulse, or Hawaiian Tropic.

Also, if you’re looking for Sol de Janeiro products, Boots is one of the easiest places to get the delicious Brazilian Crush body mists.

I collect Sol de Janeiro body mists, and have all of the permanent ones: for summer, the Brazilian Crush Cheirosa 62 is a must-have, along with the really, really nourishing Brazilian Kiss lip butter!

Read: The Best Stationery Shops in London

London Shopping Guide: 8 Stores to Buy Perfume in London

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There you have them, all the best department stores, budget shops and other spots to get amazing perfume in London!

You’ll hopefully have discovered here new shopping areas and stores you didn’t think you would be interested in – believe me, they are all great when it comes to perfume and fragrance!

Until next time!

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Sam is a certified fashion makeup artist, a freelance writer, a blogger and a digital nomad. Since 2019, she roams around the world, from London to Rome and shares her knowledge about makeup, scented candles, travel, blogging and the digital nomad lifestyle.