A local’s guide to the best independent shops to buy Jellycat plushies in London, from the secret Pottery Cafe, to concept store Londonworks in Muswell Hill!
I have to admit, I’m the kind of blogger who’s stuck somewhere between Tumblr nostalgia and MySpace vibes.
I’ve always loved 2000s and 90s-inspired things like garlands of tiny lights, brown lipstick, and, of course, small plushies.
One soft toy brand I enjoy more than any other is Jellycat. Over the years, I’ve been collecting these soft toys, and each one has become a small but comforting part of my daily life.
Since many of my Jellycat plushies have come from London shops, I thought it would be helpful to share some of my favorite places to find them in the city. Keep reading to discover the best spots to shop for these cozy treasures!
Where to Buy Jellycat in London: 11 Best Independent Shops
Well, to be fair, I’ve picked up Jellycat plushies from a variety of places in London—stationery shops and small local stores have been some of my favorites.
I’ve also ordered a few directly from the official Jellycat website, especially when they were gifts. It’s super convenient since you can have them sent directly to someone else’s address.
But if you’re planning a visit to London, or just want something special that feels unique to the city, shopping locally is such a great option. There’s a real charm in finding things that feel personal and distinctive.
So, whether you’re after smaller shops or more curated selections, these are some of the best places to find Jellycat in London, with plenty of variety to explore!
Where to Buy Jellycat in London: Gently Elephant, Brockley, South East London
Gently Elephant started over 10 years ago as a kids’ store in Brockley and has since grown to include gifts and homeware, plus a few more locations.
They sell everything because they genuinely like it — from kids’ shoes and toys to beauty and homeware. They promise not to sell anything they wouldn’t buy themselves or that isn’t worth the price.
If you’re nearby, it’s a great place to find Jellycat plushies alongside a carefully chosen range of other items.
Address: 343 Brockley Road, London SE4 2SU
Where to Buy Jellycat in London: LondonWorks, Muswell Hill, North London
Londonworks has been part of London’s independent scene since 2002. They started out in North London with a mix of unique clothing and homeware and have grown into a lifestyle destination.
Their Muswell Hill shop, which I’ve visited, carries a wide range of gifts including Jellycat plushies alongside fashion and accessories.
In December 2024, they opened a second branch in Shoreditch, which also houses their agency and photo studio; on Bethnal Green Road, close to the charity shops I love so much!
Both shops have a creative, alternative vibe that fits well with London’s indie spirit.
Address:
Muswell Hill shop: 72 Fortis Green Road, London N10 3HN
Shoreditch shop: 27 Bethnal Green Road, London E1 6LA
Where to Buy Jellycat in London: Harry Brand, Columbia Road, East London
Harry Brand is a small family-run gift shop on Columbia Road, around since the mid-1980s.
They sell Jellycat toys alongside wool throws, scented candles, scarves, socks, greeting cards, and more.
They also run an online bookshop with books about London (especially East London), board books for kids, satire, wellbeing, and plant care. They’re big supporters of Bookshop.org and everyone who uses it.
Most gifts are available in-store only, so it’s a great place to visit if you want to find something special in person.
Address: 122 Columbia Road, London E2 7RG
Where to Buy Jellycat in London: Snap Dragon, Chiswick, West London
Snap Dragon, tucked away in Chiswick, is a brilliant independent toy shop with a great range for kids of all ages, including plenty of Jellycat plushies.
It’s the kind of place where you can spend a good while browsing and find something unique or fun.
The staff are friendly and ready to help, without being overbearing — perfect if you’re unsure what to pick. If you prefer buying toys in person instead of online, Snap Dragon is a solid local choice.
Address: 56 Turnham Green Terrace, LondonW4 1QP
Where to Buy Jellycat in London: So Tiny London, Great Titchfield Street, Central London
So Tiny London is a wonderful spot filled with practical and cute things for babies and kids. Open since 1999, they offer everything from clothes to toys for newborns up to ten-year-olds.
They stock Jellycat plushies, available for UK delivery only, and offer free gift wrapping if you’re picking up a present. Orders usually ship within one working day, and the team is always happy to help with any questions.
Address: 64 Great Titchfield Street, London W1W 7QH
Where to Buy Jellycat in London: Southbank Centre Shop, Central London
The Royal Festival Hall Shop, located inside the Southbank Centre, is a wonderful spot to find a wide variety of Jellycat plushies.
The shop has a dedicated children’s area filled with creative toys and crafting kits, making it a great stop for families.
You’ll also spot exclusive Southbank Centre designs inspired by the building’s architecture, adding something unique to your shopping experience.
If Jellycat plushies are on your list, this shop offers one of the best selections in London, with plenty of characters and sizes to choose from.
Address: Level 2, Green Side Foyer, Belvedere Road, London SE1 8XX
Where to Buy Jellycat in London: I Found It in Space, Exmouth Market, Clerkenwell
I Found It In Space is a bright and cheerful little shop right in the heart of Exmouth Market, Clerkenwell. Run by a mum and daughter team who’ve been at it since 1998, it’s full of good vibes and great gifts.
Their love for bold patterns, vibrant colours, and a bit of cheeky humour really shines through in the carefully picked selection.
The friendly atmosphere and colourful displays make it a refreshing stop when you’re on the hunt for Jellycat plushies or other unique finds in London.
Address: 25 Exmouth Market, Clerkenwell, London EC1R 4QL
Where to Buy Jellycat in London: Arts and Vintage, Archway Road, North London
Arts and Vintage is a cozy gift shop on Archway Road with a well-curated mix of gifts, jewelry, cards, and unique little finds.
The staff are friendly and helpful, making it easy to take your time browsing for the perfect gift or something special for yourself.
The jewelry selection stands out with lots of handmade and quirky pieces, all at reasonable prices. You’ll also find a good range of Jellycat plushies alongside other carefully picked items.
This shop offers a relaxed and welcoming atmosphere, a nice change from the usual chain stores.
Address: 263 Archway Road, London N6 5BS
Where to Buy Jellycat in London: Portfolio Gift Shop, Golborne Road, West London
Portfolio Gift Shop on Golborne Road is a brilliant spot to find Jellycat plushies alongside a great mix of unique cards and gifts.
With over 45 years of experience, they’ve built a reputation for offering quirky, stylish items — including licensed designs from places like The British Museum.
Their cards are printed in the UK on eco-friendly materials, and the shop’s friendly team is known for excellent customer service.
If you want to pick up Jellycat toys or discover thoughtful gifts in West London, Portfolio is well worth a visit!
Address: 105 Golborne Road, London W10 5NL
Best Shops to Buy Jellycat in London: Pottery Cafe, South West London
Located on Fulham Road, the Pottery Cafe is not just a great place to pick up Jellycat plushies but also a cool spot for unique workshops in London.
You can book a session to make your own home decor while enjoying tasty cakes and cookies, plus coffee made by staff who are trained baristas.
Afterwards, swing by the Little Toy Shop at the front of the cafe to grab a Jellycat plushie or browse fair-trade and wooden toys.
Address: 735 Fulham Road, London SW6 5UL
Best Shops to Buy Jellycat in London: Stoke Newington Bookshop, North London
If you find yourself in the village-like Stoke Newington area of North London, be sure to stop by Stoke Newington Bookshop.
Nestled on Stoke Newington High Street, surrounded by independent shops, cozy cafes, and plenty of charity shops, this bookshop has a lovely selection of Jellycat plushies.
You’ll find all kinds of animals here, including the latest releases, making it a perfect spot to take a break from the busier parts of London if you love exploring quaint streets and concept stores.
Address: 153 Stoke Newington High Street, London N16 0NY
Best Shops to Buy Jellycat in London: Scribbler, Bishopsgate
Back when I lived in North Finchley, and even years after moving away from Mile End and Bethnal Green, I still found myself around Bishopsgate, Liverpool Street, and Spitalfields quite a bit.
What can I say — once you’ve been an East London girl, you’re always an East London girl.
A couple of Jellycat plushies I picked up back then came from Scribbler, the stationery shop near Bishopsgate, just opposite Liverpool Street Station with Eataly nearby.
They don’t always have the newest releases since it’s a smaller shop, but there’s a nice range of cute Jellycat toys — mostly the food and drink-inspired ones. That’s where I got my little Amuseable Espresso cup plushie!
Address: 174 Bishopsgate, London EC2M 4NQ
Where to Buy Jellycat in London: 11 Best Independent Shops
That’s the end of this small guide to the best independent shops in London to buy Jellycat plushies. I hope you found all the spots you need!
From charming bookshops to friendly local gift stores, these indie shops offer a lovely selection of Jellycat toys and are scattered across the city, mostly easy to get to in Central London and beyond.
If you want to explore more unique shops in London, check out these other guides next: